![]() ![]() Good descriptions require less work (e.g., reading, searching) from the customer, and less confusion or searching during the item-selection process means customers have more time within those 90 seconds to find and add additional items to their order. Good menu descriptions lead guests to order more items at a given sittingĬustomers typically spend just 90 seconds looking over the menu, and this time does not expand to accommodate any confusion caused by a poorly written menu. When tempting language makes three entrees seem irresistible, customers will order one of them and possibly return two more times to try the other two on future visits.ģ. Good menu descriptions entice guests, leading to repeat business A good description won’t compensate for bad food, of course, but when customers believe that you are offering something distinctive, something that they can’t get anywhere else, your restaurant reaps the benefits through increased traffic and guests’ perception that the dish’s price is more justified.Ģ. Strong menu descriptions take a dish out of the realm of being a commodity and make it appear better than a similar dish being sold by a competitor across the street. Menu descriptions allow a restaurant to differentiate itself ![]() In particular, they can positively impact your restaurant in the following ways:ġ. This is unfortunate, because menu descriptions allow you to share the heart and soul of your restaurant with customers and can have a defining impact on a restaurant’s reputation and profits. GOOD MENU DESCRIPTIONS LEAD TO HIGHER PROFITSĪ very big problem I see with most restaurants is that they describe their menu items with a lifeless list of ingredients.
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